Influencer marketing is a mainstream form of online marketing. It’s great for improving brand awareness, cracking into new markets, and gaining creditability and trust. They can help increase sales by recommendations or by sharing discount codes. We can find influencers suitable for your brand and negotiate fees.
You will be hard-pressed not to have come across an influencer on Facebook, Instagram or TikTok. They are users who are experts in their niche, and they have the followers to prove it.
Using influencers is an effective marketing strategy. Influencer marketing is more focused and relevant. An influencer has an established audience based on their niche and if your product fits – it’s great exposure.
Using an influencer is also costed effected and time-saving. In comparison to other forms of advertising, you get more for your money and as a bonus, they handle the design process.
These are terms used in influencer marketing and it just describes an influencer by their number of followers and reach. Nano influencers have in the range of 100 to 10,000 followers, whereas mega influencers have more than a million. Each range have its advantages, mega influencers have a higher reach whereas Nano influencer has higher engagement. We can advise which is best for your brand and your budget.
UGC is short for User Generated Content. It is content created by users for a brand. It is like influencer marketing but it is free and organic. If you have a customer who has shared a video using your product – then that’s UGC! You can use that authentic and genuine content (with their permission) to use in your posts or in ads. Alternatively, you can seek out UGC creators to make authentic-looking content at a cost. We can help set you up with creators