Better Conversions: 5 Ways to Improve Your Website

We all want better conversions. But to start every business needs a website, and it can definitely boost sales. In fact, having a well-designed and optimised website is essential for many businesses to succeed in today’s digital landscape.

Websites provide a platform for businesses to showcase their products or services, provide information to potential customers, and offer a convenient way to make purchases or schedule appointments. A well-designed website can also improve a business’s credibility and trustworthiness, which can be a critical factor in converting potential customers into actual buyers.

If you need a website for your business, check our website service. Now if you have a website and want to improve your conversion, keep reading for our 5 ways to get better conversions.

1. Optimise for Speed

Slow loading speeds can negatively impact your website’s conversion rates. Optimising for speed can improve the user experience, reduce bounce rates, and improve search engine rankings. Here are some steps to optimise a website for speed:

1. Compress images: Large images can slow down a website’s loading time. Use an image compression tool to reduce file sizes without sacrificing quality.
2. Minimise HTTP requests: Each element on a website, including images, scripts, and stylesheets, requires an HTTP request. Minimising the number of requests can improve loading times. This can be achieved by combining CSS and JavaScript files and using CSS sprites to combine multiple images into one file.
3. Enable browser caching: Browser caching allows website data to be stored on a user’s computer, reducing the need to download the same data on subsequent visits. This can be achieved by adding caching headers to the website’s code.
4. Use a content delivery network (CDN): A CDN can improve website speed by caching content on servers located closer to the user, reducing the distance data needs to travel. There are several CDN providers available, such as Cloudflare and Akamai.
5. Minimise plugins and scripts: Each plugin and script added to a website can increase loading times. Remove any unnecessary plugins and scripts and consider replacing heavy plugins with lightweight alternatives.
6. Optimise code: Clean, efficient code can help reduce website loading times. Use tools such as GZIP compression to compress code files and minify CSS and JavaScript files to reduce file sizes.

By implementing these steps, a website can be optimised for speed, improving user experience and increasing the likelihood of achieving better conversions.

2. Have A Clear Value Proposition

Your website’s value proposition should be clear and easy to understand. Make sure visitors know what your business does, what sets you apart from competitors, and why they should choose you.

A clear value proposition is an essential component of a successful website and boost conversions. Here are some ways to make sure your value proposition is clear and prominent on your website:

1. Keep it concise: A value proposition should be short and easy to understand. Try to summarise it in one or two sentences that clearly communicate what your business does and why it’s unique.
2. Place it prominently: Your value proposition should be placed prominently on your homepage, ideally above the fold (the part of the website that’s visible without scrolling). This ensures that visitors see it immediately upon landing on your website.
3. Use visual elements: Visual elements such as images, videos, or infographics can help reinforce your value proposition and make it more memorable.
4. Focus on benefits: Your value proposition should focus on the benefits your business provides to customers, rather than just the features. For example, if you sell a productivity app, don’t just list its features – instead, emphasise how it can help users save time and be more productive.
5. Test and refine: Once you’ve created a value proposition, test it with real users to see how well it resonates. You can do this by conducting user testing, running surveys or polls, or analysing website analytics data. Use this feedback to refine your value proposition and make it even more compelling.

By implementing these strategies, you can create a clear and effective value proposition that communicates what your business does and why it’s unique, helping to drive better conversions and achieve your business goals.

3. Make It Easy To Navigate

Visitors should be able to easily find what they’re looking for on your website. Use clear and concise navigation menus, and make sure all-important pages are easily accessible from the homepage.

Making a website easy to navigate is critical to ensuring that visitors can find what they’re looking for and stay engaged with your content. Here are some ways to make your website easier to navigate:

1. Use clear and concise navigation menus: Navigation menus should be clearly labelled, easy to understand, and visible on every page of the website. Use concise and descriptive labels for each menu item to help visitors quickly find what they’re looking for.
2. Organise content into categories: Organise your website’s content into logical categories that are easy to understand. This helps visitors quickly find the information they’re looking for without having to search through irrelevant content.
3. Use search functionality: A search bar on your website can help visitors find specific content quickly. Make sure it’s easy to find and prominently displayed on your website.
4. Include internal linking: Use internal linking to connect related content throughout your website. This not only helps visitors find related content but also helps search engines understand the structure of your website.
5. Provide breadcrumbs: Breadcrumbs are navigation links that show visitors the path they took to reach a particular page. This helps visitors understand where they are on your website and how to navigate back to previous pages.
6. Optimise for mobile: With an increasing number of visitors accessing websites on mobile devices, it’s critical to optimise your website for mobile. Use responsive design to ensure that your website looks and functions well on smaller screens.

By implementing these strategies, you can create a website that’s easy to navigate and provides a positive user experience, which can lead to higher engagement and better conversions.

4. Use Compelling Calls-To-Action (CTAs)

A call to action (CTA) is a crucial element of a website that helps to guide visitors towards taking a specific action, such as making a purchase or filling out a contact form. Here are some best practices for using CTAs on a website:

1. Use clear and concise language: Your CTA should be easy to understand and clearly communicate the action you want visitors to take. Use action-oriented language, such as “Buy Now,” “Sign Up,” or “Download.”
2. Make it visually prominent: Your CTA should stand out visually and be easy to find on the page. Use contrasting colours, bold typography, or eye-catching graphics to draw visitors’ attention.
3. Place it strategically: Your CTA should be placed in a prominent location on the page, such as above the fold or near relevant content. Consider using multiple CTAs throughout the page to increase the likelihood that visitors will take action.
4. Offer value: To increase the effectiveness of your CTA, offer visitors something of value in exchange for taking action, such as a discount code, free trial, or valuable content.
5. Use urgency: Adding a sense of urgency to your CTA can encourage visitors to take action quickly. Use language such as “Limited Time Offer” or “Act Now” to create a sense of urgency.
6. Test and optimise: Continuously test and optimise your CTAs to improve their effectiveness. Try different variations, such as changing the colour or text, and measure the results to see what works best.

By following these best practices, you can create effective CTAs that encourage visitors to take action and drive better conversions on your website.

5. Optimise For Mobile

With more and more people accessing the internet on mobile devices, it’s important to optimise your website for mobile. Make sure your website is mobile-responsive, and that it’s easy to navigate and interact with on smaller screens.

Here are some ways to optimise your website for mobile:

1. Use responsive design: Responsive design is a technique that allows your website to adapt to different screen sizes and devices automatically. This ensures that your website looks and functions well on any device, from smartphones to large desktop monitors.
2. Simplify the design: Mobile devices have smaller screens, so it’s essential to simplify the design of your website. Use clear, easy-to-read typography, and avoid cluttered layouts, unnecessary images, or animations.
3. Optimise images: Large images can slow down your website’s loading time, so it’s important to optimise images for mobile devices. Use compressed image formats and reduce the file size as much as possible without sacrificing image quality.
4. Use mobile-friendly forms: Forms on mobile devices can be challenging to fill out, so make sure your forms are mobile-friendly. Use large input fields, clear labels, and avoid requiring too much information.
5. Prioritise content: Prioritise the most important content on your website and make it easy to find on mobile devices. Use clear headings, concise paragraphs, and formatting to make content scannable.
6. Test and optimise: Test your website on different mobile devices to ensure that it looks and functions well on all devices. Continuously optimise your website based on feedback from users and analytics data.

By optimising your website for mobile devices, you can improve the user experience and increase engagement and better conversions.